President & CEO, Seiden Group
Matt Seiden, LA78, is the President and CEO of Seiden, an advertising and communications agency based in New York City. Founded in 1995, the agency provides advertising, social media, and product development services to both local and international partners.
Seiden’s brand management experience includes working client-side at such companies as Clairol and Nabisco and agency-side on P&G, Quaker, and Novartis. He has served as the only advertising agency board member of the Consumer Health Care Products Association, and currently is a member of the boards of Herald National Bank, the Arthritis Foundation, and L&M Development Partners.
Seiden graduated from Washington University in St. Louis with a bachelor’s degree in psychology in 1978 and from the New York University Stern School of Business with a master’s degree in business administration in 1983. He has remained invested in his undergraduate alma mater throughout his career, serving on the National Council for the College of Arts & Sciences. He is the proud parent of two Washington University alumni: Dayne, who graduated in 2010, and Liza, who graduated in 2015.
Seiden and his wife Wendi Weill have long believed in the importance of civic engagement. The two have worked together for many years at Down the Block, a New Jersey nonprofit founded by Weill that provides assistance for families facing unexpected financial setbacks.